stop collecting ai tools. find the few that earn their keep.
I don't pitch you, I diagnose you. One focused session finds where your week is leaking and prescribes the 3 to 7 off-the-shelf tools that plug it. Can't find you at least 5 hours a week? You pay nothing.
Why am I still doing this by hand?
Why do leads keep slipping through the cracks? Why does quoting and follow-up eat half my day?
You don't need another course, and you don't need a developer. You need someone to look at your actual work and say "this tool, this process, start here."
Diagnose. Prescribe. Install.
Discovery call (45 min)
We walk through your real week and pull out the tasks draining you.
I research the fixes
Each bottleneck gets matched to a specific tool that already exists and already works.
You get a simple report
Executive summary, quick wins, the exact tool for each pain point, a 4-day quick-start plan, and the ROI in hours and dollars.
We review it live
You leave knowing exactly what to install Monday morning.
Five hours, or free.
At least 5 hours a week back, or a full refund.
Worst case, you're out 45 minutes. No agents to build. No code. No 40-hour course. Just tools you sign up for and use.
- Who it's for: owners and operators buried in work AI could handle.
- The line I won't cross: AI never gets the parts that make the work yours. Brunt work, never the soul.
- $999, credited toward implementation if you want it built for you.
A marketer, not an engineer.
I'm Payton. A former pastor of 20 years, now Director of Messaging at one of the fastest-growing nonprofits in the country, where we adopt and experiment with AI at serious scale. I rebuilt a real operation around AI from the inside, millions of emails across a portfolio of brands.
I write about this every week at Christian Story Lab. The receipts are all there.
Interested?
I read every submission myself. If it looks like a fit, I reply within 48 hours and we set up a short call before any payment changes hands.
Do I need to be technical?
No. If you can sign up for a website and use email, you can run everything I prescribe.
Will you try to sell me a big retainer on the call?
No. The call is a diagnosis. The report stands on its own whether or not you ever hire me again.
What if you can't find me 5 hours?
Full refund. Worst case, you're out 45 minutes.
What happens after the assessment?
Most owners install the tools themselves with the quick-start plan. If you'd rather have it built for you, the $999 is credited toward implementation.