Every business you admire runs on all three.

I help Christians in business get great at all three.

Your message

Your best ideas are dying in a notes app.

For founders and experts whose best ideas keep losing to the calendar. I pull those ideas out in one conversation a week and ship the newsletter, posts, and lead magnet in your voice, so the work builds trust while you build the business.

Your tools

Your week is leaking 5 to 10 hours.

For owner-led teams losing the week to quoting, follow-up, copy-paste, and admin. In 45 minutes I find where the hours go and hand you the off-the-shelf tools that plug the leaks. $999, refunded in full if I can't find you five hours a week, or if you don't feel you got the value you were looking for.

Christians should be the most dangerously creative people in any room.

Christian Story Lab is a free, weekly newsletter helping Christians in business learn the storytelling secrets that move people, the art of honest persuasion, and a way through the AI frontier that keeps the human in your work.

0creatives in the lab
0open it every week
Payton Minzenmayer
Who's Payton?

A pastor of twenty years who accidentally became a marketer.

I'm Director of Messaging at Faith Driven Entrepreneur and Solving the World's Greatest Problems, where millions of emails a month teach me what people actually open and trust. Everything on this page is something I already do every week at scale.

Married over a decade, two boys, one finished book and three unfinished, and a half-marathon habit that mostly justifies the chips and queso.

Storytelling. Marketing. AI.
Which one moves the needle most for you?